We may be looking at ourselves (and our marketing) the wrong way. You have to be the person whose job it is to get something done, and who your team will miss if they are gone. That doesn't always mean doing a job and waiting for authority, because authority doesn't find you, you get it by taking responsibility, but being willing to give away credit. You don’t need more ducks, you don’t need more permission, you don’t need more reassurances; what you need is the decision to stop scratching i
Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
Recently, Godin once again set the book publishing on its ear by launc