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Stopping the Massacre of MQLs Going off the Cliff

Melissa Alvares

I lead a small marketing team of 2. Our sales team depends 100% on leads from us (no Outbound calling). We were able to grow leads from 1/month to over 100/month through Inbound. And we find out that most of our MQLs are not being looked at! GRRRR. I haven't written a book, I'm not a consultant, I'm not at a company you've heard of. But I'm up for sharing my experiences as a small business inbound marketer, how I was able to stop the MQL massacre and build a loving sales/marketing relationship.

About Melissa Alvares

Melissa has over 15 years of experience in everything marketing. From high-level creative branding to lead gen and sales enablement. She is currently the Director of Marketing at Sparkrock, a company that makes software for Nonprofits. In her 2yrs at Sparkrock, she was able to grow leads 100X by rebranding and refocusing the company and creating tight sales & marketing alignment.

Pretty cool video, huh?

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