As I drove to work today, banging my car into the gaping potholes on Grand Ave, I saw a Colgate ad, a billboard for CRM software, and because it’s Portland, ads for twelve marijuana shops. As I bumped along, I thought how all these ads inundated my subconscious like a tidal wave. Will I buy Colgate today? CRM software? No. I’ve become comfortably numb to the ads all around. On average, 5000 ads bombard the consumer every day. Think about that. And nearly all will fail to inspire action. What a waste of business resources, I thought, as I jostled down the road. But there is a better way that most companies haven’t discovered, which means a huge opportunity for the few that nail it. I’m talking about storytelling. Not the recounting of facts... REAL storytelling. A well-crafted story’s ability to spur action is backed by extensive scientific study. I’m here to share actionable techniques that will let you in on the secret superpower we all have within us to affect meaningful change.
When you meet her, without her even uttering a word, you know she is someone you need to have a conversation with. It's in her eyes, emanates from her being. Intensity. Curiosity. Drive. She cuts to the chase and has the ability to break down any situation into its easily movable parts. That's Amina Moreau. She's an accomplished psychologist/athlete/artist that uses a science-based understanding of what connects people most strongly to things they should know or feel or change, to touch hearts and move minds, change behavior and in turn, change things for the better. She is co-founder of the Emmy award-winning Stillmotion, a group of creatives who have brought to life stories that have positively affected countless people's lives. Her other passion, Muse, is an educational system that dedicates itself to anyone who wants to use the power of story to reach people and change perception. What Amina cares about most of all, is making a difference. She's driven by having meaning in her life, and contributing to the good in the world - storytelling is her vehicle for doing just that. We like to think Amina makes the world a better place, by effectively telling important stories that need