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How many of us have heard that email is a dying channel? Or that it will be dead in 5 years? Anyone that's done the research knows this just isn't true. Email isn't going anywhere, but it is changing - and you will need to change with it in order to leverage the channel effectively. Learn how to create an innovative email program that both engages and provides value to your audience in a way that is most authentic to your business.
Marwa Greaves is the Team Manager for the North American Lead Nurturing and Automation Team at HubSpot. She is a lover of all things email and has years of experience in both the B2B and B2C email marketing world. Marwa understands that being a great email marketer doesn't just mean being on top of the latest email trends. It's understanding what will be most effective for your audience.