Have you seen the emails, voice messages and LinkedIn messages we're leaving these days? Seriously, ask any buyer what he or she thinks about the messages coming out of sales and marketing and they'll tell you. It's crap! Why? Because sales and marketing teams are unknowingly obsessed with selling from their perspective. Creating messages filled with we, our, us, and I. They are overly product and company-centric. Buyers don't care! Buyers are selfishly motivated and understanding how to capitalize on that motivation is how you capture the attention of today's buyer inundated with constant sales pitches from all angles.
Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time. Finder of the elephant in the room, Keenan calls it as he sees it and lets nothing or no one go unnoticed.