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Marketing in a Recurring Revenue World

Des Traynor

The way people consume products and software has dramatically changed. One-time transactional sales are gone and recurring revenue and subscription-based business models have arrived, ushering in a whole new set of challenges for marketers. Smart marketers are obsessing over onboarding. Des will discuss what marketers can do to avoid account churn and allow the new world of marketing to co-exist in product and customer support.

Pretty cool video, huh?

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