With Hubspot CRM and the other great sales tools Hubspot has launched this past year, there's a huge opportunity for companies to double down on bottom of the funnel sales activities. Go beyond just lead generation and learn how to help your sales team convert leads into sales, solidifying your relationship and driving more revenue and profit in the process. SalesHub CEO Matt Cook will share his ideas around sales enablement and why it needs to be part of your inbound strategy. Matt will share how to buildout of a successful and ongoing sales enablement program to compliment your inbound marketing strategy.
Matthew has over 20 years of sales and sales management experience. In addition to being the founder CEO of SalesHub, he is the founder of SalesForce Search, which was #4 on Profit Magazine's Hot 50 list as one of the fastest growing companies in Canada. He grew and sold SalesForce Search using Hubspot and Inbound Sales and Marketing methodology. He is passionate about helping companies transform the way they sell to the new way customers buy. When he’s not helping companies improve their revenue he trains and competes in half ironman distance triathlons to “relax”.