Do you really know who is reading your content? Many of the decisions you make during content creation can accidentally alienate and exclude many potential customers. This session will help you adapt your content for a global audience while maintaining the narrow focus that converts website visitors into leads and customers.
Casandra Campbell is a Content Marketer Lead at Shopify and the Managing Editor of the Shopify Ecommerce Blog. Prior to joining Shopify, Casandra worked independently, building and monetizing content websites, and helping other entrepreneurs do the same. Casandra also teaches search engine optimization and Google Analytics.