When it comes to Inbound, there is one major problem: Too often, Sales Teams don't buy-in. They don't see the what, how, and why of Inbound, and therefore end up resisting the act of embracing an Inbound Culture within the organization, as well as their sales process. But for the companies that have achieved this, the results are often astounding. In this fast and furious session, popular Inbound speaker Marcus Sheridan will help audience members discover: -The biggest keys to getting sales team enamored with Inbound while eliminating the silos that often hinder the best Inbound intentions -How to involve your sales team in the entire Inbound process-- from content ideation, to creation, to implementation. -How to maintain an Inbound culture that is built to last across the entire organization If you're finally ready to have Sales, Marketing, and Leadership on the same Inbound page, this is a session you won't want to miss!
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.
With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”