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How to Survive and Succeed as a Designer (Without Breaking Your Heart or Losing your Mind!)

Gabriela Pereira

As a designer, it's your job to be creative. All. The. Time. Plus, you need to translate what the sales team says they want into a design that actually works. To survive and succeed, you must nurture both your creative heart and your creative mind. In this talk, Gabriela debunks 5 creativity myths, teaches her IDEA method for concept generation, and shares techniques to help you find that heart-mind balance. You will leave this talk energized and inspired to unleash your creative brilliance.

About Gabriela Pereira

Gabriela Pereira is a speaker, consultant, and the author of DIY MFA. As the founder and instigator of, her mission is to empower people to take an entrepreneurial approach to their creative careers, and unleash their artistic brilliance. She earned her MFA in creative writing and has spoken and led trainings at industry events, companies, and college campuses, i.e., TEDx, Writer’s Digest Conference, ThrillerFest, The New School, Claremont McKenna Athenaeum, and INBOUND.

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