We talk a lot about creating "great content" at HubSpot but the reality is that you need more than that to be successful with organic search. I'm going to walk you through everything you shouldn't be doing, as well as giving you some actionable nuggets of info that you can go away an implement straight away.
Matthew Howells-Barby is the Director of Acquisition at HubSpot. He's the co-founder of Traffic Think Tank, a private membership SEO community, and he's an advisor for a number of SaaS companies around the world. Alongside this, Matt has been featured in a host of major publications, including The Guardian, The BBC, Vice, and The Washington Post. Matt is also the founder of The Coin Offering, an educational site focused on the blockchain space, as well as being the co-host of The Decrypting Crypto Podcast.