No matter the size of an organization, marketers always need to do more with less. In this talk Kevin will show INBOUND attendees how they can leverage their existing blog posts in order to generate a greater number of high quality leads. Repurposing blog posts into lead magnets has two main advantages: 1) Increased conversion rates: If a blog post’s lead magnet directly builds on the post itself, there is a greater incentive for the reader to opt-in. 2) Improved list segmentation: Calls to action that are specific to an individual blog post can give marketers a better understanding of what that reader is interested in and what motivates them. During the talk Kevin will outline strategies for choosing the most appropriate lead magnet depending on the blog post as well as practical tips for creating the lead magnet itself.
Kevin has been helping businesses of all shapes and sizes to improve their marketing for over 10 years. Most recently he co-founded Beacon - an online tool for creating professional lead magnets without hiring a designer. Kevin has a background in design so loves finding unique ways to solve big problems with small budgets.