Experiencing pain trying to know what works in SEO? This session is your salve. No fluff. No wild prognostications. Just an effective framework and a set of processes that will guide you through how to drive organic traffic from search engines to your content and websites. While this presentation will be accessible to anyone, those with SEO experience and some technical knowledge will get the most from the advanced tips and tactics (though there will be links to more how-to material included for those who want it).
Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his minuscule spare time, he likes to galavant around the world with his wife, Geraldine, and then read about it on her amazing travel blog.