Lack of buy in from management or other employees is catastrophic for any marketing team, so what can we do to prevent that? Marcus explains 9 keys of getting an inbound buy-in, including: Getting the right language - what is Inbound? Starting with WHY - why does this matter? The Inbound workshop - developing training for your team The Content Manager - who owns this area of inbound? Insourcing - making sure you have engaged employees It’s about SALES - it's not always about you, marketers. Make it required - treat it like payroll
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. 9 years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world—www.RiverPoolsandSpas.com.
With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”