"That's a great idea; unfortunately, we just don't have the budget." If you're sick of hearing this answer, this session is for you. Learn the three step formula to an executive yes, the two types of executive, and how to build a compelling business case an executive can't resist. Whether you're tired of your great ideas never getting approval, or sick of watching stupid Justine from art get headcount after headcount approved when she doesn't even produce revenue, you will love this session.
Jade Makana is an accomplished business leader with 12+ years of experience in content marketing strategy, branding, marketing, and corporate storytelling. She possesses rich experience in both B2C and B2B content marketing. She firmly believes there are no boring stories, only boring writers.