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How to Combine Account Based Marketing and Social Selling on LinkedIn

Ty Heath

Account based marketing (ABM) focuses on the committee of buyers or decision makers within your target accounts. However, this is only one side of a successful ABM plan. The other side of a strong ABM plan mandates social selling and a strong alignment within the sales and marketing leadership teams.Learn how successful Marketing teams can reach buying committees with relevant, targeted content and Sales teams can identify decision-makers with lead recommendations to uncover influencers at target accounts. Get practical advice for achieving success with ABM and social selling strategies that pave the way for prospects to become customers.

About Ty Heath

Tyrona (Ty) Heath is the Global Lead for Agency and Partner Education at LinkedIn Marketing Solutions and President of LinkedIn’s Black Inclusion Group (BIG). Ty is responsible for scaling education on LinkedIn’s Marketing Solutions product, and empowering agencies and partners to deliver successful marketing on behalf of their clients. In 2017, Ty launched Marketers of Tomorrow, a step-by-step online course on how to deliver an effective inbound marketing plan. Ty brings 15 years of experience in digital marketing education at Google Inc, consulting within IBM as a social business manager and leading her own B2B agency consulting practice, Spectacled Marketer. In her career, she has delivered digital marketing product education to thousands of agencies and partner employees. Ty has an MBA in Marketing and Operations Management from Emory University’s Goizueta Business School and an International Economics degree from Georgetown University.

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