The biggest challenge for marketers today is how to get sales involved in the inbound marketing initiatives. Oliver has an extensive background from sales and he speaks to the sales team as being "one of them". The most challenging part of an inbound delivery is to onboard sales and to show business results at the end. In this session, you will find out the secrets behind how to get the attention from sales and management.
Oliver Lopez is one of the most successful speakers challenging and questioning companies traditional understanding and conventional thinking, he also has the unusual combination of being a salesperson AND a marketer. If your marketing isn't generating business, it's not good enough. Oliver combines humor with insights and he is crisp and to the point.