Consumer trust is the most valuable commodity today. However, it is also the most difficult for brands to gain. Consumers have a voice in the market and some voices are more significant in how they influence others. As part of the overall marketing process, entering into a relationship with these influencers can impact a brand's reputation and revenue. Learn how to gain consumer trust by establishing a long-term influencer relations strategy.
Pierre-Loïc Assayag is the CEO and Co-Founder of Traackr. A veteran of the internet economy, he is focused on using technology as an instrument of change. He did this successfully at Viant, Invivia, Optaros, and now at Traackr. He sees Traackr as a catalyst for inevitable change for all organizations to regain the trust and attention of their customers.