Inbound marketing is a set of complex and creative tasks. Agile's perfect for complex and creative tasks. Could we transform our agency with the principles of Agile and Scrum. Could we improve profitability, deliver better results for clients, make our team members happier? I’ll provide full transparency into what we did, when we did it, how we did it and how you can apply the same approach.
Mike co-founded Square 2 Marketing, the leading inbound and revenue agency, in 2003. Since then, Mike and his team have grown Square 2 Marketing into a $6 million revenue growth agency. Square 2 Marketing is HubSpot’s FIRST Diamond Partner and their agency is a TWO Time Agency Of The Year winner. Mike and his team of revenue generation experts are obsessed with marketing and sales tactics that deliver leads and new customers for clients in a wide variety of industries. Mike is the author of the Square 2 Marketing blog, he is co-author of the bestselling and highly controversial book, "Fire Your Sales Team Today!" He is also very proud to announce a new book "Smash The Funnel - The Cyclonic Buyer Journey, A New Map for Sales and Marketing Success".