Today's biggest parenting battle is over screen time: how much tech access kids should have, what they should be doing online, and what to do when your kid's best friend has an XBox One and you are the terrible parent who only got a Wii. Drawing on data gathered from more than 10,000 North American parents, I'll map out the three distinct digital parenting styles that define the screen time debate and the way companies can and should market to families. I'll show which parenting style is dominant at different ages and stages, and what the data suggests about how parents can best equip their kids for a digital world. Attendees will learn how parents and educators can manage kids' use of technology to help them lay the foundation for a successful life both on- and off-line...and find out what smart companies know about how to speak to three very different family tech markets.
Alexandra Samuel is a technology researcher, writer and speaker. She is a regular contributor to The Wall Street Journal, The Harvard Business Review, JSTOR Daily and The Christian Science Monitor's Passcode, and her writing has appeared in outlets ranging from The Atlantic and Macworld to Oprah.com and Upworthy.
The author of "Work Smarter with Social Media" (Harvard Business Review Press, 2015), Alexandra is the former VP of Social Media for Vision Critical, a customer intelligence software company. She has also been the Director of the Social & Interactive Media Centre at Emily Carr University, and was the co-founder of Social Signal, one of the world's first social media agencies.
Alexandra holds a Ph.D. in Political Science from Harvard University and a B.A. from Oberlin College.