Joanna will walk through changes in the consumer landscape and what that means for brands trying to stand out and be noticed. Today's noisy ecosystem makes it harder than ever to stay top of mind, but patterns in consumption make brand loyalty more important than ever. She will walk through tangible ways to leverage digital channels to influence consumers and build a brand your business can count on.
Joanna Lord is Chief Marketing Officer of ClassPass, the world's largest fitness marketplace. Prior to that she was the VP of Marketing at Porch, a leading consumer marketplace connecting homeowners and home professionals. Prior to that, she served as Chief Marketing Officer at BigDoor, a loyalty software provider and VP of Growth Marketing at Moz (previously SEOmoz), a leading inbound analytics software. She’s an expert in brand marketing, acquisition models, engagement tactics, and retention marketing that drive business growth. Lord is a global keynote speaker on the future of digital marketing, a tech advisor, as well as a mentor to a variety of tech incubators including Techstars, UpGlobal and Startup Weekend. She is also a contributing author to MarketingLand, SearchEngineLand, and Entrepreneur.com. Lord recently relocated from Seattle, WA where she taught Advanced Digital Marketing at the University of Washington, and was recognized as a Seattle 40 Under 40.