Facebook is aggressively growing Live video into the next generation digital television network. And, video ads on Facebook perform better than any other ad type. What does this mean for marketers? There is a golden window of opportunity right now for savvy brands and businesses to stand head and shoulders above the competition with a robust and compelling video strategy. But it's not just standalone video; the strategy must be holistic and include personalized, end-to-end customer experiences. In this lively session, world renowned Facebook expert, Mari Smith, will walk you through case studies and specific steps to achieving maximum results and ROI.
Often referred to as “the Queen of Facebook”, Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes top ten social media power influencer and author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Facebook recently partnered with Mari to facilitate and teach at the Facebook 2015 Boost Your Business series of live training events across the United States. Fast Company described Mari as “a veritab