If you write content, you're probably doing it wrong. Whether you're crafting emails, blogs, or social media, today's cluttered environment demands a bold, front-loaded, no-BS approach. In this session you'll learn tips for clarity and brevity, how to get rid of toxic jargon and weasel words, and how to build a workplace culture embraces meaningful, effective content. Embrace the Iron Imperative: Treat the reader's time as more valuable than your own.
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." Josh is the coauthor of three other books including the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). His blog at withoutbullshit.com has attracted over two million views in just over two years, with daily commentary on writing, politics, health care, technology, and business strategy. Josh was previously SVP, Idea Development at Forrester Research, the elite technology research company, where he mentored several generations of prominent and influential analysts over 20 years. Josh is also the volunteer CEO of wellnesscampaign.org, a non-profit organization dedicated to the pursuit of wellness through changing habits.