Algorithms rule. They are becoming increasingly more sophisticated and automate a lot of things in our lives, from buying books to online dating. Will there be a point where the computer takes over most of our tasks? Could content and creativity be automated? We can look at the "human vs. machine" as a symbiotic process: The computer and the marketer need each other to make each other better. Unfortunately, when we rely too much on automation, the computer seems to take over. The content is too much machine-like (i.e., powered by numbing, robotic, predictable features) and very little human-like (i.e., not marked by authentic engagement). Join this presentation to look at ways to raise the volume on the human side over the machine side in your content and create better engagement with your audiences.
Carmen Simon is a cognitive neuroscientist, author and founder of Memzy, a company that uses brain science to help corporations create memorable messages. Carmen’s most recent book, “Impossible to Ignore: Create Memorable Content to Influence Decisions,” has won the acclaim of publications such as Inc.com, Forbes and Fast Company and has been selected as one of the top international books on persuasion. Carmen holds two doctorates, one in instructional technology and another in cognitive psychology. Carmen speaks frequently on the importance of using brain science to craft communication that is not only memorable but sparks action. After all, what’s the use of memory if people don't act on it?