Teenagers spend 9 hours per day with entertainment media. This workshop will explore the social impact of digital media and ways in which content creators can shape their messages to effect positive change in youth and lift their brands in the process. Attendees will be inspired to reimagine their identities as digital creatives and see themselves as leaders of the next generation.
Juma Inniss is a youth culture expert, speaker, and performing artist from Boston, MA. Topics explored by him will be valuable for attendees with youth-facing brands and those who would like to improve their messaging to Gen Z audiences. Inbounders will draw from over 10 years of experience and expertise in connecting with teens to strengthen their own youth marketing efforts.