They say the shortest difference between two people is a story. In marketing yourself or your brand, we often focus on the image and tagline. However, the most successful companies are doing something more than selling their products. They are making a difference. How do we get people to listen and stand next to us in our mission and vision? We can't achieve our goals on our own, but instead by the very people who are willing to listen to us.
Amal Kassir is a Syrian-American international spoken word poet. Amal has performed in 8 countries and over 25 cities, from youth prisons to orphanages to refugee camps. Her work in the community involves humanitarian initiatives for Syria, speaking out and organizing against Islamophobia, and empowering the voice of the marginalized through writing & speaking.