You know true buzz when you see it. But how can you hack it, particularly in a new category? Developing a great product experience is just the first step. To achieve breakthrough results, you also need to systematically cultivate advocacy and understand the science behind mobilizing your customers and fans. Companies like Slack and Tesla generate unbounded enthusiasm that drives unprecedented growth. How do they do it? Serial category-creating entrepreneur Mark Organ, founder of Eloqua and CEO of Influitive discusses how great companies rapidly succeed in new categories through strategically developing a community of advocates and evangelists. These advocates help companies reach a wider audience through trusted channels, accelerate their sales pipeline and revenue growth, and increase customer engagement and retention.
Mark Organ is the founder and CEO of Influitive, helping companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more. Mark first revolutionized B2B marketing as the founding CEO of Eloqua (ELOQ), the world leader in marketing automation software, which was acquired for $871M. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.