Build a successful marketing plan that not only gets results but allows you to prove those results to your clients, your boss and your sales team. We’ll discuss the neuroscience, psychology and strategies for creating inbound programs that attract, convert and delight prospects and customers and share software secrets that make this efficient and effective.
Amanda Sibley is the manager of the demand generation team at HubSpot. Her team generates more than 60k leads a month for the HubSpot sales team through all inbound marketing channels including social media, email, and co-marketing. Amanda has been at HubSpot for four and a half years, and has seen the team through challenges both strategic and tactical while attempting to grow leads. She will be sharing today her tips and tricks that can help your company grow as well. Previously, Amanda managed the co-marketing team and the paid marketing team at HubSpot.