The role of a marketing agency CMO is a weird one. I had one goal while running marketing at an agency for three years: market the agency at least as well as we marketed our clients. While I didn't always succeed, I learned a lot on the job that all kinds of aspiring and veteran CMOs can take to heart. Reflecting on this recent tenure as a first-time CMO, here are some hints of what works, and a roadmap to some common pitfalls to avoid.
David Berkowitz, currently the principal of his own marketing consultancy, most recently served as Chief Marketing Officer at MRY, a full-service digital creative agency division within Publicis Groupe. Prior to joining MRY in 2013, he spent seven years leading emerging media at 360i, co-founding its social media practice and running its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, Ad Age, and VentureBeat, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally.