In 2001, Rand Fishkin dropped out of college to start a company with his mom, Gillian. Over the next 17 years, that company, Moz, became one of the most high profile and high growth businesses in the marketing software world. In this transparent, vulnerable talk, Rand will walk through some of the biggest regrets, lessons learns, and things he'd do differently based on his experience. From management and hiring to marketing tactics to product strategy, self-awareness, and more, this presentation will help anyone who's starting or joining a new company avoid some big pitfalls, and feel less alone.
Rand Fishkin uses the ludicrous title, Wizard of Moz. He’s founder and former CEO of Moz, co-author of a pair of books on SEO, co-founder of Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand’s an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his minuscule spare time, he likes to galavant around the world with his wife, Geraldine, and then read about it on her amazing travel blog.