While programmatic has long been an industry buzzword, it's no longer the exception - it's the rule. The technology now influences the entire marketing process, from creative to CRM to promotion, accounting for measurable ROI. Pete Kim will argue that in order to continue to be impactful with programmatic, marketers must adopt its values - transparency, personalization and efficiency - and apply them across the funnel, breaking down barriers between vendors and data silos to achieve success.
An influential figure in AdTech, Pete has worked with the world's largest advertisers across every industry vertical. He developed Yahoo!'s current program for dynamic retargeting and led Global Business Development and strategic initiatives for Google's advertising platforms before founding MightyHive in 2012. Now? He is Google's largest programmatic partner with offices on four continents.