See Salma Jafri give a short summary of his talk at INBOUND 2016! It is statistically proven that one of the top challenges content creators face is the constant act of creating new and original content. But what if you could create once, and benefit endlessly? That is the power of upcycled content. Content created with the intention of being upcycled can be released in a way that builds momentum via the ripple effect. Each piece of content builds upon the next. And each piece is also a stand-alone article with it's own power and SEO juice. To gain the maximum benefits of upcycling, creators need to work off a content strategy. For example, a YouTube video becomes a podcast becomes a blog post becomes a meme graphic becomes a syndicated post. Releasing new upcycled content saves time for the creator in having to come up with something new, while attracting a new audience native to the medium and format. It's a win-win, both for the content creator and the audience that craves information in it's desired format.
Salma Jafri is the Host of Content Marketing Tips #CMtips - a YouTube show for entrepreneurs that offers smart, insightful and practical ways to leverage content marketing to market your business. Salma's work is featured on Entrepreneur.com, Huffington Post, Fox News and other big name publications. Salma is also the founder of MoxieWomen - a platform for supporting women entrepreneurs through online training and mentoring in tech, tools and inspiration.