You can follow every best practice for creating email and still not get the response you want. That’s because today there’s more to success than a targeted list, compelling offer, and perfectly executed creative. Today you need to know the decision-making shortcuts people use when they encounter your email – those automatic behaviors that determine whether they open, read and respond to it. Science has proven that people often don’t operate in a rational, considered way. Much of what we do is done on autopilot, with certain prompts sending us in one direction or another. Discover the 10 hacks that will get your target to open, read and respond to your email without even thinking about it. See numerous examples from various verticals. And leave armed ready to create emails that get automatic action.
Nancy Harhut is passionate about the impact decision science can have on marketing. A 2015 BostInno “50 on Fire” winner, an Online Marketing Institute Top 40 Digital Strategist, and a two-time 2015 International ECHO Award recipient for marketing effectiveness, Harhut has creative directed campaigns for clients such as Nationwide, Dell, AT&T, TripAdvisor and GM. She currently serves as Chief Creative Officer at Wilde Agency, a boutique firm that specializes in the impact of decision science on marketing. She recently completed the Duke University course on Irrational Behavior and attained a Certificate with Distinction. A popular speaker, she's addressed audiences from the US Department of Defense (twice) to Moscow marketers, and her speaking credits include SXSW, the Content Marketing Conference, MarketingProfs, FutureM, Ignite, the Email Evolution Conference and DMA’S &Then, among others. She received a 4.8 out of 5 rating at SXSW Interactive last March, and will be "back by popular demand" at &Then 16 this fall, having delivered one of the top 5 sessions last year.