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Tips on Marketing at INBOUND and Strengthening Your Circle
Marketing at INBOUND can be a great way to get your company’s products and services in front of the right people. It’s also an amazing opportunity to network with a like-minded community and expand your circle.
Often, the connections people make at INBOUND turn into sales opportunities, partnerships, and even great friendships. If you’re attending INBOUND 2022, here are some tips for marketing at the event and strengthening your inner circle.
Be Smart About How You Introduce Yourself
It’s always important to make a good first impression. Even if your conversations are short, you want to be remembered for the right reasons.
When you introduce yourself, be sure to include your name, job title, and company name. If you have a business card, give it to the person you’re speaking with. And if they offer their card in return, be sure to take it and look at it before you move on to the next person.
Don’t start your conversations with a sales pitch. It can be off-putting to the person you’re speaking with, and it won’t usually get you very far.
Instead, start by finding common ground and common interests with the people you meet. Get to know them on a human level. Ask them about their story, their personal experiences, or their reasons for coming to the event.
Try to listen more than you talk. When someone is speaking, be attentive and try to empathize with what they are saying. This will show that you’re interested in their story and that you’re taking their concerns and ideas seriously. If they start talking about their work, you could segue into what you have to offer, especially if your product or service can solve one of their biggest pain points.
Finally, take notes if you need to. These will be a huge help after you leave INBOUND and you’re ready to follow up with the people you met.
Provide Real Value
Making a good impression isn't just about having a positive conversation. You must provide value to the people you meet, ideally by leaving them with something they can use. This could be something physical, like company swag, but it could also be something far less tangible, such as advice or recommendations.
The value you provide doesn't necessarily have to involve your product or service, either. It should be helpful above all else. If you have assets that might be of interest to someone you're speaking with, such as a business blog, a newsletter, or an upcoming webinar, these could be valuable to them as well.
And if you and your company can provide a solution to one of their challenges, be sure to let them know. Even if you don’t have a solution, connect them with someone who does. Being helpful makes you memorable, and you could build a connection that could lead to future opportunities.
When you’re networking, stay true to who you are as a person. Stay professional but don’t feel like you must hide your personality. People can usually see right through someone who is trying too hard to be someone they’re not.
Most importantly, be honest. Share your experiences and be open to sharing information about your company. If you can find a way to help someone, do so, but don’t offer help if you can’t follow through.
People tend to gravitate toward others who make them feel comfortable and accepted. Marketing and networking are all about building genuine connections with people. Once you establish a connection with someone, they may start to see you as a valuable resource that they can turn to for advice or recommendations.
Follow Up After the Event
Finally, be sure to follow up with the people you meet after the event. Send them an email or give them a call and let them know how much you enjoyed speaking with them. Remind them who you are, how you met, and what you talked about.
Not all the people you meet at INBOUND will be ready to jump right into a sales conversation. Instead, try focusing on the things you know about them and can help with. Offer additional solutions to their challenges, as well as other resources.
By following these tips, you'll have a much more productive (and enjoyable) experience at INBOUND 2022.