AI isn’t just having a moment… it's stealing the show. And not just in headlines and water cooler conversations. 73% of B2B and B2C marketing executives are using generative AI tools to help produce content and by 2025, it’s forecasted that the worldwide chatbot market size will hit $1.25 billion. With a huge investment in AI from marketers and businesses alike, it’s the talk of the town and it’s time to welcome it into your workflows if you haven’t already.
As the go-to event for marketing and sales pros, AI will be showing up big at INBOUND. Hear from industry pioneers on the latest AI trends and discover how other leaders are using AI to grow their business.
AI and HubSpot Products
What are some of the ways that AI is integrating into HubSpot’s products? Learn about the newest AI tools to join the suite of HubSpot offerings and how you can use them to help spark your team’s creativity.
Get an introduction to ChatSpot and how the free, AI-powered sales and marketing assistant can help you increase productivity while giving valuable insights into your business. A must-attend for the latest HubSpot updates, don’t miss the HubSpot Spotlight to kickoff your INBOUND experience and hear from HubSpot execs on new product developments.
Recommended Sessions:
- Meet ChatSpot: Your AI-Powered Sales & Marketing Assistant (speakers to be announced)
- Unlock Your Growth Potential With HubSpot's New A.I. Tools (speakers to be announced)
- The HubSpot Spotlight with Yamini Rangan (CEO, HubSpot), Dharmesh Shah (Co-founder and CTO, HubSpot), and Andy Pitre (Executive VP, Product; HubSpot)
Producing Content in an AI World
Marketers need to stay ahead of the competition while creating top notch content that continues to win trust, traffic, and leads. What are the pitfalls to avoid and how can you and your team succeed? How do you incorporate an authentic human voice while using AI in your marketing work? INBOUND sessions will cover all that and more.
Discover the right tools and approach for your work and business and learn how to get the right results and better understand what types of content are prime for using AI.
Recommended Sessions:
- Marketing Against the Grain Live: The Future of AI with Kipp Bodnar (CMO, HubSpot) and Kieran Flanagan (CMO, Zapier)
- The AI Advantage: AI Tools for Writers Workshop with Dale Bertrand (President, Fire&Spark)
- Deconstructing Generative Text AI for Social with Kate Bradley Chernis (Founder and CEO, Lately.AI)
"Marketing Against the Grain" Podcast will be live at INBOUND.
AI Meets Sales and Strategy
Empower your team and business with the right set of AI tools to engage deeper with customers and strengthen relationships. With the growing availability of AI technology and platforms, SMBs can now access and implement capabilities including automation and predictive analytics — our speakers will demystify how AI can enable businesses to grow better.
Recommended Sessions:
- SMB + AI: Returning Meaning to Customer Conversations with Mary Nelson (Chief Customer Officer, Aircall)
- Keys to World Class Content and Winning Trust in the AI Era with Marcus Sheridan (Author of They Ask You Answer, Marcus Sheridan International & IMPACT)
- AImpact: Using Artificial Intelligence to Scale Your Startup with Kareem Amin (Co-founder and CEO, Clay) and Meghan Keaney Anderson (Head of Marketing, Jasper)
The Future of AI
Peel back the curtain on the next few decades and the impact AI will have on business, culture, and society. Hear from the pros on how technology is influencing the future and what the exciting possibilities and concerns are of an emerging AI-powered world. Explore their takes on upcoming AI trends and how leaders can stay ahead of the curve in an ever-evolving business landscape.
Recommended Sessions:
- Preparing for the AI Boom: The Perspective of a Futurist with Sinead Bovell (Founder, WAYE)
- Generative AI and the Metaverse: Friends or Foes? with Ben Harmanus (Principal Editorial Lead, New Media; HubSpot) and Janet Kang (Managing Partner, Mach49)
- The Other AI: Why Authentic Input Matter in the Age of AI with Lara Belonogoff (Senior Director, Brand Strategy; SurveyMonkey) and Laura Wronski (Director of Research, SurveyMonkey)
INBOUND is the ultimate destination to learn about the latest industry trends and strategies. When it comes to AI, innovation, and technology, our expert speakers and insightful sessions are poised to equip you with the actionable takeaways you need to propel your work and grow your business with impact. Interested in learning more about AI at INBOUND? View all sessions or download our special AI agenda.
