INBOUND Team
Providing year round news, trends and inspiration from the editorial desk of your favorite immersive experience.
5 Reasons Startups Should Attend INBOUND

INBOUND is back in person this year and it’s all about the power of connection. It’s THE event for startups, business owners, and founders looking to grow, learn, and connect with industry leaders across tech. On the fence about coming and if it’s the right event for you? Here are 5 reasons how your startup can benefit from attending the ultimate marketing and sales event in tech.
1. HubSpot for Startups
Meet with fellow founders, investors, and ecosystem leaders to network, gain and share insights, and learn the latest trends and opportunities. Join their Meetup, Startups and Sangria, for access to deal flow and potential partnerships that can help you grow your startups.
$1M Pitch Competition With HubSpot for Startups and Ventures
In this high-stakes competition, six promising SaaS startup founders will pitch their business to a panel of experienced judges and receive live feedback. The stakes? Potentially walking away with an investment from HubSpot Ventures that could help turn their business into the next unicorn. In this session: be inspired by innovative SaaS-based startups and discover how they're changing the game, learn from experts on the art of delivering a compelling pitch, and gain insights into how to stand out from the competition, and what it takes to secure funding for your startup.
2. It’s All About Community
Come to INBOUND for the content, stay for the community. In a digital and hybrid world nothing can replace face-to-face interactions. Get excited for the return of offline events and network with experts, potential tech partners, and innovators in person. At INBOUND, you’ll be able to:
- Develop new relationships with entrepreneurs, executives, and potential leads.
Build trust and deeper engagement with prospective customers and strategic partners. - Expand your network at Meetups that offer potential for innovative collaborations and business ventures.
- Go beyond the sessions and form meaningful relationships with a global and inclusive group of attendees with communities and Meetups like:
HubSpot for Startups: Calling all founders, investors, and ecosystem leaders! Join the HubSpot for Startups Meetup, Startups and Sangria, to grow your network and gain access to crucial insights that can help you scale your startups (all while having a glass of sangria in hand, of course).
3. Supercharge Your Self-Development
No matter your title or tenure, when it comes to professional development, the limit does not exist. With 180+ sessions and 200+ speakers, you'll get a renewed outlook and fresh insights and strategies to inspire your team, with sessions like “AImpact: Using Artificial Intelligence to Scale Your Startup” among others.
What does growth look like to you? When it comes to learning and personal development, one size does not fit all — at INBOUND you are empowered to select which purpose-driven sessions, educational activations, and other event experiences that call to your growth goals and interests. Or, break out of your comfort zone and explore new topics. The choice is all yours.
Keep your skills sharp with HubSpot Academy and learn more about certifications and courses while meeting their professors or get the scoop on the newest HubSpot products and features with onsite demo stations.
4. A Custom Agenda for Startups and Founders
With 180+ expert-led sessions, you’ll learn from the best. From AI-focused content to tactics on driving a connected GTM model with RevOps, get the tools you need to jumpstart your professional development. Explore the latest startup innovations, gain insights into the importance of building connected communities, learn the art of delivering a compelling pitch and so much more.
Even better? We’ve gone ahead and pulled handpicked sessions just for you. Discover the must-attend sessions for startups and founders with your custom agenda here.
5. The Speaker Lineup is… 🔥
Oscar winners, sales pros, neuroscientists, marketing leaders, and award-winning athletes — we've got them all and more coming to Boston. From iconic entrepreneurs to industry-leading speakers, they’ll be addressing some of the top challenges for founders and business owners like you: practical strategies to scale your startup, best practices for driving growth, technology and its impact on the future of business, and so much more.
Reese Witherspoon, actor, producer, and Hello Sunshine founder; Andrew Huberman, renowned neuroscientist; Guy Raz, award-winning reporter and podcast host; and more will be sharing insights on community, connection, and how it's all essential to driving growth. View the full speaker lineup here.
And in case you needed more persuading, don’t take our word for it, hear from past attendees, speakers, and partners below on why INBOUND is a can’t-miss event:
Tips for Attending INBOUND
Ready to get growing at INBOUND? Make the most of your experience with some our tips for attending:
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Set Your Objectives: list out your clear goals for attending INBOUND. Do you want to focus more on lead generation or learning? With defined intentions, you’ll have a guide for the week when the event gets busy.
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Prep Your Session List in Advance: pop over to the full agenda and note down your must-attend sessions (keep an eye out for “Reservation Only” sessions!).
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Bring the Marketing Materials: have business cards, brochures, or handouts with more details on your startup? Be prepared to share more information with potential investors and partners.
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Perfect Your Pitch: you probably have your elevator pitch down pat, but it never hurts to practice. Be ready to showcase your startup’s value proposition and differentiators as you make new connections.
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Share on Social Media: this is a great way to get connected with other attendees and someone in your network may also be planning to join INBOUND. Follow and use event hashtag: #INBOUND23
Ready to grow, learn, and connect with leaders in tech? Register today for INBOUND and we hope to see you in Boston!