Building the MarTech Stack of the Future Today

Do you feel like you’re trying to make the best of a marketing tech stack that was originally built in the 90s? Modern technology can allow the creation and activation of data at a scale we’ve never seen. Still, that potential can’t be realized if you’re dealing with the limitations of technology that was built two decades ago and has only seen minor improvements over time. In this session, we will explore how to build a marketing tech stack today that will still be efficiently working in 2044.