September 5-8, 2023

third eye

Boston, MA

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Agenda detail
Build Your CRM

Getting Smart About Smart Content

Smart content gives you the ability to hyper-personalize your marketing channels and website at scale, but most companies have barely scratched the surface of HubSpot's smart content capabilities. It's time to get beyond "Hi {first.name}" and create experiences that stand out and convert. In this session, we'll explore how you can leverage smart content across Marketing Hub and CMS Hub to make every customer (or potential customer) touchpoint feel like it was created specifically for them.

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