CEO, Hello Sunshine

Sarah Harden

CEO, Hello Sunshine

Why Inbound?

  • 01 As CEO of Hello Sunshine, founded by Reese Witherspoon, Sarah was a featured speaker at INBOUND 2019 and is leading the charge on the ambitious media brand developing stories by women and for women across an array of multimedia platforms.
  • 02 Hello Sunshine, much like INBOUND, is all about books: the production shingle’s book club account on Instagram has close to 1 million followers and has helped propel its selected titles to New York Times bestseller status.
  • 03 Sarah leads with the motto “less talk, more progress.” Need we say more?

Sarah Harden is the CEO of Hello Sunshine, a media brand anchored in creating content that changes the narrative for women. Alongside founder Reese Witherspoon, Harden leads Hello Sunshine’s rapid growth as a premium content studio and direct-to-consumer media brand developing films, scripted and unscripted television series, digital series, podcasts, live events and more under a singular mission to prioritize and elevate female authorship and female-driven stories from an inclusive, wide-ranging set of storytellers.


Prior to her time with Hello Sunshine, Harden was President of Otter Media, a privately held joint venture between AT&T and The Chernin Group, where she spearheaded Otter’s first investment in Hello Sunshine. As the President of Otter Media, Harden acquired, invested in and launched global over-the-top (OTT) video services

with a variety of media companies, including Fullscreen, Roosterteeth, Ellation, Crunchyroll, Gunpowder and Sky. Under her leadership, Otter grew to generate more than $400 million in revenue and acquired and retained more than 1.5 million paying subscribers across its video subscription businesses.


Prior to her work with Otter Media/The Chernin Group, Harden was Group Director at News Corp Asia, where she oversaw joint ventures, investments and growth initiatives in Hong Kong. Additionally, Harden served as SVP of Business Development for Fox Networks Group, identifying, cultivating and executing all new business opportunities for Fox. Harden began her career at Boston Consulting Group in Melbourne, Australia, and she graduated from the University of Melbourne and Harvard Business School with high distinction as a Baker Scholar.

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