Chip and Joanna Gaines are the founders of Magnolia, a Waco, Texas-based home and lifestyle brand. For the Gaines family, what started in 2003 as a tiny home decor shop has since grown to include Magnolia Market at the Silos, Silos Baking Co., Magnolia Table, Magnolia Press, Magnolia Realty and a quarterly lifestyle magazine, Magnolia Journal,
among other business ventures. Chip and Jo are also the Chief Creative Officers of the newly announced joint-venture with Discovery, Inc., which includes a Magnolia-inspired television network—among other content offerings—set to roll out later next year.
The Magnolia Story
Complacency is the enemy, and getting started is as triumphant as crossing the finish line.
- Chip Gaines