Chip
and Joanna Gaines

Founders of Magnolia

Chip and Joanna Gaines

Founders of Magnolia

Why Inbound?

01 For Chip and Jo, what started as a tiny home decor shop in Waco, Texas has since grown to include Magnolia Market at the Silos, Silos Baking Co., Magnolia Table, Magnolia Press, Magnolia Realty, Magnolia Journal, and other business ventures.
02 Their Magnolia Foundation focuses on youth development, family housing, and community restoration in an effort to provide restoration to the people and places that need it most.
03 Chip and Jo recently announced plans for a new joint-venture with Discovery, Inc., which includes their very own, Magnolia-inspired television network set to launch later next year.

Chip and Joanna Gaines are the founders of Magnolia, a Waco, Texas-based home and lifestyle brand. For the Gaines family, what started in 2003 as a tiny home decor shop has since grown to include Magnolia Market at the Silos, Silos Baking Co., Magnolia Table, Magnolia Press, Magnolia Realty and a quarterly lifestyle magazine, Magnolia Journal,

among other business ventures. Chip and Jo are also the Chief Creative Officers of the newly announced joint-venture with Discovery, Inc., which includes a Magnolia-inspired television network—among other content offerings—set to roll out later next year.