Fri •Sep 5 •1:00pm - 2:30pm PT (1 hour 30 minutes)•Deep Dive 4•Rm 211 (Level 2)
ENCORE: ABM for the Modern Marketer: Strategies That Actually Work
ENCORE due to popularity! ABM isn’t what it used to be—and that’s a good thing. In this hands-on workshop, we’ll break down what modern, high-performing ABM really looks like in 2025. You’ll learn how to move beyond generic account lists and anonymous intent to build personalized, signal-rich campaigns that target the right people and drive real pipeline. From generating your own first-party signals to building contact-level attribution models, this session gives marketing the frameworks, workflows, and GTM alignment needed to make ABM perform— compliantly, predictable, and powerfully.
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