When partner and co-founder of SMAC Entertainment Constance Schwartz says that she can handle anything, she isn’t kidding. In the early 1990s, Schwartz spent a decade working as a marketing and branding executive at the NFL.
Considered the ultimate “boys club,” she worked hard to earn her stripes, which has provided her with a “bring it on” attitude that serves her well when putting together deals or working in Hollywood. Schwartz worked her way up in the NFL, one of the world’s most well-known brands, holding positions in television programming, corporate sponsorships, special events and sports management. There is no graduate school that could have taught her what she learned from that first-hand experience. What she ultimately saw at the NFL was her future, converging the worlds of sports and entertainment and growing her own company.
But before weaving that dream into a reality, she still had a bit of road to travel. Following her decade at the NFL, Schwartz moved on to a one-year stint at Arista Records as VP of Strategic Marketing where she added to her resume by learning the music business. Next, she made a major decision to relocate to LA from her native New York to join The Firm, a high-profile artist and talent management company. At the time, The Firm was rife with success with divisions devoted to TV and film production, management, apparel licensing, beverages, video games and recordings. It was the perfect opportunity for Schwartz to put her convergence skills to work to make the most of branding opportunities inside and outside the company as well as initiating synergies among its divisions.
Creating the first strategic marketing and sponsorship division at The Firm, Schwartz was responsible for identifying and securing partnerships and sponsorship opportunities for all of The Firm’s music and theatrical talent. In addition, she also added client manager to her responsibilities leading the team that oversaw rapper Snoop Dogg’s career. Bringing her broad business and branding talents into play, she elevated Snoop Dogg’s visibility to new heights by securing endorsement deals, launching his clothing line and producing an E! television show in which he starred.
In 2010, with a vast cache of experience in her pocket, Schwartz decided it was finally time to launch her own company. In speaking about the idea with friend and management client, retired NFL Hall of Famer and NFL on Fox analyst Michael Strahan, he expressed interest in partnering with her in the endeavor. Today, in 2016, SMAC Entertainment (Sports, Music and Cinema) is a multi-dimensional talent management, music, branding and production company based in LA. As a bi-coastal executive, Schwartz serves as chief dealmaker.
With regard to her professional life, Schwartz has an inner strength and confidence that lets you know nothing scares her. Currently, she is overseeing a multitude of television projects setup with primetime cable and broadcast networks. She executive produced the innovative HBO documentary series “Sate of Play: Happiness,” which explored athletes’ retirement transition in relation to larger society, and “Play It Forward,” a documentary about famed football tight end Tony Gonzalez and his brother, which premiered as the opener of the 2015 Tribeca/ESPN Sports Film Festival and was acquired by Showtime. For third consecutive year, she is producing the highly rated and critically acclaimed Nickelodeon Kids’ Choice Sports Awards. Alongside Sony Pictures Television, Schwartz is currently producing this summer’s “$100,000 Pyramid,” set to air on ABC. She also engineered the launches of Collection by Michael Strahan, a line of men’s tailored clothing, accessories, and MSX, an athleisure line, at J.C. Penney with plans to expand to every category.
Constance Schwartz is a graduate of the State University of New York at Oswego, and resides in Los Angeles and New York City. She serves on the board for the Jam Master Jay Foundation, Cedar Sinai Sports Spectacular and launched the Snoop Youth Football League. She currently serves as a mentor for the non-profit Big Brothers Big Sisters of America.