Inbound Training

Monday, Sept. 15th | 8:30 AM - 5:30 PM

Inbound Methodology | $499

**Open to all INBOUND attendees.

 

Training Overview

This one-day Inbound Methodology training is a hands-on course in the best inbound practices around. You will learn from some of the top inbound marketers out there how to attract visitors, convert them to leads, and then most importantly, convert those leads into delighted customers. You will leave this training with the skills of a professional Inbound Marketer ready to apply this methodology into real life practice.

Attendee Persona

You’ve heard the term “inbound marketing” thrown around, but you want to learn what it’s all about — and if it can help your organization succeed. You’re interested in learning about inbound marketing’s method of attracting traffic to your site, how it converts visitors into leads, and even how you can use inbound techniques like lead nurturing, closed-loop reporting and inbound sales to close more of your leads into customers. You may be a HubSpot customer looking to catch up on inbound marketing basics — or may never have heard of HubSpot at all! Either way, you’re new to inbound marketing, interested in learning the in’s and out’s of what a successful inbound strategy is all about, and how to apply it at your organization moving forward.

Takeaway 

You'll learn the fundamentals of how to use inbound marketing to attract strangers, convert visitors, close leads and delight customers.

Tech Requirements

Must bring a laptop to the course. 
A tablet or phone will not suffice.

Recommended Browser: 
Google Chrome

What's Included

Light breakfast, lunch, after training event, training workbook.\

Click here to view the full agenda

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Inbound Content | $999

**Open to HubSpot customers and Partners only.

 

Training Overview

In this training you will learn how to brainstorm and develop valuable content ideas and use them to produce results for your business. The buyer personas and buyer’s journey will be utilized to create an actual content plan and a timeline for success. You will learn how to develop new ideas, as well as expand on current ones. You’ll leave with a reliable inbound content creation strategy.

Attendee Persona

You’re familiar with the Inbound Methodology and what inbound marketing is all about, but you’re not sure where to start when it comes to actually creating the content that you’ll use to attract, convert, close, and delight. Your goal is to get more traffic to your site, more effectively convert those visitors into leads, and better nurture them to close into customers ­— and you want to learn how to create the content you’ll need to do just that. You know how to blog, create website pages, emails, and social messages but aren’t sure what those pages, emails, and messages should actually be about. You’ve seen companies like HubSpot that pump out lots of content on a regular basis, but you’re not sure where to start when it comes to identifying what content will be most effective for your inbound efforts — nor how to plan and create it on a regular basis.

Takeaway

Learn how to brainstorm, use and deliver content to help build a sustainable content machine for your businesses.

Tech Requirements

Must bring a laptop to the course. 
A tablet or phone will not suffice.

Recommended Browser: 
Google Chrome

What's Included

Light breakfast, lunch, after training event, training workbook.


Click here to view full agenda

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Inbound Website | $999

**Open to HubSpot customers and Partners only.

 

Training Overview

In this training we will conduct a deep dive on the HubSpot COS providing you with the tools to to personalize and contextualize your website experience. In addition to exploring real-life examples, you will have the opportunity to utilize and implement the COS for your specific use cases. You will leave this training understanding how to effectively plan and create smart content, and how to create a website that promotes a great user experience.

Attendee Persona

You are an intermediate to advanced-level inbound marketer who’s interested in taking your inbound strategy to the next level. You’ve seen the personalized, contextualized marketing and website experiences companies like Amazon and Netflix provide, and you’ve always wondered how you could do something similar on your website. You’re well-versed in the HubSpot software and already have contacts and customers, but you’re looking for ways to better tailor your website content and experience to each user. If you’re interested in creating next generation marketing strategy that converts visitors to leads, leads into customers, and customers into promoters at a higher rate, then this training is for you.

Takeaway

Learn how to personalize your website to deliver the right content, to the right people, at the right time.

Tech Requirements

Must bring a laptop to the course. 
A tablet or phone will not suffice.

Recommended Browser: 
Google Chrome

Must be a HubSpot Customer on the COS at the Professional or Enterprise level

What's Included

Light breakfast, lunch, after training event, training workbook.


Click here to view the full agenda

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Inbound Sales | $699

**Open to all INBOUND attendees.

 

Training Overview 

In this course we will focus on how to sell to and close your Inbound leads through lead management, lead qualification, research and prospecting. Training will take you from running an exploratory call all the way to closing the deal. You will leave this training with a complete understanding of how to use Goals, Plan, Challenges and Timeline (GPCT) when selling, how to use HubSpot to research and prospect, and how to successfully run the closing call.

Attendee Persona

You’re a sales professional interested in selling to and closing more customers. You’re looking for techniques to better qualify which leads you should reach out to, how to make your exploratory calls more effective, and how to more effectively and efficiently close your leads into customers. Your organization uses some inbound methods and you’re looking for ways to translate inbound strategies to your sales processes. You’re familiar with the Inbound Methodology and are actively receiving inbound leads but not yet 100% sold on how HubSpot can help you as a salesperson.

Takeaway

Learn how to sell more, better, faster with Inbound Sales.

Tech Requirements

Must bring a laptop to the course. 
A tablet or phone will not suffice.

Recommended Browser: 
Google Chrome

Must have access to their inbound leads (whether it be in HubSpot, a CRM, an excel worksheet, etc.)

What's Included

Light breakfast, lunch, after training event, training workbook.


Click here to view the full agenda

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Design & Development | $349

**Open to all INBOUND attendees. This is a HALF DAY training that begins at 12:30 PM.

 

Training Overview

In this half day training we will cover how to design and develop on the HubSpot COS as well as review other design best practices. This training is highly technical and will help you learn all of the capabilities of the COS when designing and developing your site. You will also learn about the recent product releases that the HubSpot team is working on that will make it easier for you to work on the COS.

Attendee Persona

You are a web designer or developer who is interested in learning more about creating websites on the COS. You have some experience designing on the COS and may have even taken the HubSpot COS Design certification, but you still have some unanswered questions on more detailed or technical items. Your goal is to translate the initial design mock-ups into identical replicates on the COS. However you are unsure if certain design concepts are possible in HubSpot. You are starting to learn the HubSpot HubL language, but you still have some remaining questions about how it works. The COS is a fairly new system for you, and you don’t want to miss out on its functionality.

Tech Requirements

Must bring a laptop to the course. 
A tablet or phone will not suffice.

Recommended Browser: 
Google Chrome

Must have access to the HubSpot COS

Must have knowledge of CSS/HTML and other design languages

What's Included

Keynote and Club INBOUND pass and after training event

Click here to view full agenda

 

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