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What I Read and How I Read It: Iliyana Stareva

Posted by Laura @Pistachio Fitton on 9/22/16 9:30 AM

We love to learn as much as we can from our speakers, and we've found their answers to these 10 quick questions pretty inspiring and informative. It's a bit like shadowing along on their workday and having a peek over their shoulder to see how they remain so creative and productive. We call the series "What I Read and How I Read It." Read more of them by clicking here and scrolling down.

Iliyana StarevaToday's guest #INBOUND16 speaker is Iliyana StarevaPrincipal I Channel Consultant at HubSpot. Through her answers get a look at how she manages to keep up with critical info online.

You can catch Iliyana's talk Why INBOUND PR is the Future of PR on the Hacks, Tips & Tricks track on Thursday, November 10th at 3:30pm. (Click here to check out the full agenda).

What is your #1 source for staying on top of your world?

This will sound crazy but my HubSpot work email when I'm at the office or work from home. I learn so much from my colleagues and my partner agencies and they inform me about a lot of things too.

When and what do you read online?

I use feedly and I follow quite a few blogs there! Usually, it's a mix of inbound marketing, PR, agency business and general business blogs and magazines. I've written a post about what I regularly follow and how I learn here.

What is your favorite place on the web?

My Instagram feed. It's a great way to stay up-to-date with what's happening in people's lives and the experiences that touch them.

Which people or feeds or blogs do you follow?

Who is someone undiscovered that we should be reading?

Stephen Waddington - he's "discovered" in the UK and among PR people, but his knowledge and writing expands into more than that.

What is your biggest pet peeve about content? 

Not having clearly defined who you are writing for. There's way too much irrelevant content out without context and strategy behind it.

What is the most memorable piece of content of all time?

Simon Sinek's TED Talk on Start with Why.

How would you rank These favorite social apps?


If content types were stocks...

Which ones would you buy, which would you sell, and which would you hold?

BUY: interactive content (tools); slide decks; video

HOLD: blog posts; interactive content (tools); infographics; slide decks

SELL: blog posts; books; ebooks

What haven't we asked you that you'd like to talk about?

You haven't asked what I love the most about the web! It's the ability to meet amazing people from all over the world and network, learn, develop ideas and grow.


Be on hand in Boston to get more first hand insights and behind-the-scenes tips like these from the world's top growth experts live and in person. INBOUND 2016 is November 8-11 at the Boston Convention and Exhibition Center. Register now. 

Click here to register for INBOUND 2016

Topics: Interviews


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