Is storytelling the future of marketing? Let’s hope not. Merely telling a story is a dated, broadcast-era phenomenon. Instead, marketers should craft stories based on the stories consumers are already sharing, as those are the ones that matter the most. Learn how to do it in this talk featuring examples illustrating the 6 traits of great storymaking.
About our speaker
David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency's communications, and gains visibility for clients such as Visa, Johnson & Johnson, and Coca-Cola. Previously, he spent seven years at 360i, serving as Vice President of Emerging Media; he also co-founded its social media practice and led its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as MediaPost, Ad Age, and Mashable, and he has penned his blog MarketersStudio.com since 2005. He has spoken at more than 250 events globally, and he is mentioned regularly in the press.
INBOUND Hacks, Tips & Tricks
Hear from the best in the business up close and in depth. These smaller breakout sessions are designed to get deeper into the details and provide insight into some of today’s hottest inbound topics and success stories.
Be There. Catch more INBOUND Hacks, Tips & Tricks live in Boston Nov 8-11, 2016 register today!