Think social media is only for generating leads? Think again! In this session, Kipp Bodnar will share examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.